It’s crucial you’re able to understand what’s working, so you can do more of the good stuff. A powerful, flexible editor.Īs marketers, we need to be able to do things like quickly produce a landing page for a Facebook campaign, make simple layout changes to a page (like adding a column or testimonials module), and easily edit the content on existing pages (like changing some of the text of your homepage to promote your upcoming annual conference).Ī powerful WYSIWYG (“what you see is what you get”) editor is critical, so if you can, ensure you’re comfortable making changes within the content management software tool. Here are some features marketers should feel good about in a content management software tool. Feel free to use the following jump links to navigate or just scroll.Ĭontent Management Software Tool CharacteristicsĬharacteristics of the Best Content Management Software Tools Let’s explore the characteristics you need for any content management software tool and the ten best content management software tools for marketers. Without a good integration between your content management software and your other systems, something as simple as successfully sending a follow-up email after a form submission can become a massive time suck. Using Content Management Software (or CMS) helps you deliver a great product to your customers while granting easy code access for your developers/engineers.
Running a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.).
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